Our 2020 Christmas campaign is here… #VVKindnessClub

By Georgia
on Tue 17 Nov 2020

We’re excited to announce that our super special Christmas Campaign is finally here… #VVKindnessClub 2020.

#VVKindnessClub 2020 Graphic

This Christmas, we’re encouraging everyone to ‘give something back’. Here’s why…


2020 hasn’t been the year we expected. Yet it’s been truly heart-warming to see friendships thriving and strengthening between our volunteers and VIPs (over 60s), just when they’ve been needed the most.

This year has brought unforeseen challenges. For example difficulties in seeing friends and family, spending more time at home, not even popping out for a cuppa and a chat.

That’s all on top of the pre-existing loneliness picture in the UK. According to Age UK, there are over 1.4 million lonely older people in the UK. And most importantly Edinburgh is the loneliest city in the UK.

So we’re especially determined to build EVEN MORE real friendships with lonely over 60s in Edinburgh.

And you can help!

Inspired by the GiveBack2020 initiative, we’ve come up with 3 KEY WAYS you can ‘give back’ this Christmas and join the #VVKindnessClub. From spreading simple acts of kindness to donating some pennies, for example, there’s a way for everyone to get involved.

Check out our #VVKindnessClub page for full details of the campaign and lots of ideas on how you can get involved.

Thank you for being a Kindness Superstar this Christmas!

A wee note about our usual Christmas Card Campaign…

Some of our lovely supporters have been getting in touch asking if we’re running our Christmas card campaign again. However, we’re unable to run our Christmas card campaign this year due to restrictions and practicalities surrounding coronavirus.

BUT that’s why we put our thinking caps on, got creative, and came up with our super special 2020 Christmas campaign instead – #VVKindnessClub 2020!

We hope our Christmas cards will be back again in future years. So keep your eyes peeled!

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